Symbiotic Capital Management is part of Fusion Group, a diversified group of financial companies with nearly $2 billion under management and advice. It focuses on niche alpha strategies and brings together top investment talent from around the globe — US, Europe, Asia, and Emerging Markets. Like gold prospectors, it scouts for the best investment gems to generate exceptional returns for its clients.
Symbiotic Capital Management thought about creating an identity, website design, and all necessary brand components. Maxim Aginsky designed a dynamic and adaptive system embracing the idiom of the finance field and design, flexible enough to be carried through all touchpoints digital and print.

Nothing is afraid of heights and always lands on all fours,

sees in the dark,

who has 9 lives,

soft and fluffy, but a fearless predator.

Accurately hit our target audience

A person who knows the value of himself and everything around him, at the same time, does not trust anyone or anything, who has his own significant capital, and who is ready to climb on the shoulders of someone else’s experience and talent in order to become much more prosperous.
An adult, successful, and respectable person, but who is still a child at heart and loves (expensive) toys.

Headings, mix of the: Dahlia Medium, and Dahlia Bold Condensed.
All except the headings: Antarctica.

The custom cursor is a triangle (play) that on hover becomes the circle (the eye). The colors of the cursor change relative to the section color.

Definitely, “For rich only” can be rephrased, however, to gain trust sometimes you need to surprise with the frankness. The impression also will be formatted based on the combination of the textual content and visual message, and to be frank, anything can work if the designer can find the right balance.

We have two leaders — a “professor” (Kirill Ilinski) and a “producer” (Valery Komissarov), art and whiteboard. Our art direction is a combination of both, this is a symbiosis. Art and comments on top of it — naturalistic approach.

"We need to find something better than just texts for the sections with textual content."

In the end, it is all about dollars, more dollars.

"the main challenge is always the same — consistency."

The reverse scroll will be accessible just before the tabs touch the bottom of the page.
If the “tabs” got to the bottom, this is the same as the page just got opened (just the title is a bit different now) — loop.

"Another rule we clearly can establish — is to try to hold the most important information as long as possible in view."

When the page opens the hero image is bigger. Then it’s getting smaller — entry animations.
Line comments (SVG) appear as the final element of the entry animations.

The hero section is slightly lower and without comment (line SVG), which going to appear when the dark background of the previous section will despair or just slightly before it.

The email copied

When the page opens the hero image is bigger. Then it’s getting smaller — entry animations.

Position sensors are useful for determining a device’s physical position in the world’s frame of reference. For example, you can use the geomagnetic field sensor in combination with the accelerometer to determine a device’s position relative to the magnetic north pole. You can also use these sensors to determine a device’s orientation in your application’s frame of reference. Position sensors are not typically used to monitor device movement or motion, such as shake, tilt, or thrust.

Artwork “Nine lives”, logomark, and company name on the tote bag.

Artwork “Escape Attempt” on a tote bag, a paper tube, and a screen on the iPhone 13 with the “Nine Lives. Heaven” artwork.

Hoodie with the “People who know their worth” illustration.

Classic painting (it always smells like big money — for the rich only).
— Main character — cat. An adaptation of the image of a cat that: nothing is afraid of heights and always lands on all fours, sees in the dark, has 9 lives, soft and fluffy, but a fearless predator.
— Comments and notes explaining the art are drawn on top of the art with the digital pen. The pen drawings can be used also on top of the solid color to illustrate the text.

For the landing website page.

For the Not Found website page. Since the main action is the link to the homepage, the artwork uses a recognizable landing artwork element — a wheel.

For the Who We Are website page.

Sometimes you want to run away even from heaven. For the business card presentation.

For the Who We Are website page About Us section.

For the Who We Are website page About Us section.

Used instead of Thank You!

Maxim Aginsky/Arrowww exceeded all my expectations. Their communicative and responsive approach resulted in a smooth partnership. They were creative, attentive, and easy to work with.